Stand Design Award

One of the best things about trade shows in the gift industry is seeing what everyone’s been working on.

Even after 20+ years of attending shows, I’m still amazed by the sheer creativity on display. There’s always something fresh, clever, and completely unexpected—and that’s what makes this industry so exciting.

At The Gift Fair UK, we’re passionate about creating a community that lifts each other up. Our exhibitors are all incredibly talented, and we wanted to give them a fun challenge: use those creative skills not just in your products, but in your stand design too.

That’s how the Stand Design Award came to be.

The winner of this award gets a free stand at the next edition of the show—a little thank-you for going the extra mile.

Now, this year was a bit different for everyone. Our format meant exhibitors had to get used to a brand-new way of building their stands. And like with any change, even positive change, it can feel a bit daunting at first. But honestly? Most of our exhibitors had their stands ready in just one working day—and the results were incredible.

Visitors kept telling us how slick and cool the show looked. And that’s entirely down to our exhibitors. They brought their A-game with videos, animations, beautiful imagery, and creative layouts that made their brands shine.

Some standouts included Cheeky Legends, Rex London, Ayala Bar, and Feather Ink—but it was Sienna Glass who took home the top prize.

Hanna Walker, Director of Sienna Glass, put the entire stand together herself—months in advance! We were seriously impressed.

What really stood out was the storytelling. Her first slide didn’t just show how the products are made—it introduced the company and the people behind it. It was thoughtful, warm, and genuinely engaging.

But Hanna didn’t stop at storytelling. She balanced it beautifully with the practical side of things too—buyers had all the information they needed to place orders on the spot.

And perhaps our favourite touch? She made it personal. Photos of the whole team, their roles, and direct contact details were all included. That human connection goes a long way—and we encourage every exhibitor to follow her lead.