How to Generate 100 Leads in 6 weeks at the Gift Fair UK

From the previous show, we’ve found that exhibitors who manage to generate over 100 leads are the ones who promote their presence before the show, stay active during it, and follow up with leads afterward.

This guide will walk you through the key steps these successful exhibitors take to maximize their results.

1. Secure Your Booth Early

At XpoFairs, booth placement operates on a “first come, first served” basis. That means if you secure your booth earlier you will likely be positioned among the first booths buyers discover when exploring each hall.

Booking early also gives you more time to:

• Build your booth

• Upload products and catalogues

• Prepare marketing content

• Start promoting your participation

The earlier buyers see your brand, the more opportunities you have to generate interest before the show even begins.

2. Build a Show-Stopping Booth

Your booth is often a buyer’s first impression of your brand — and in many cases, you only have a few seconds to capture their attention.

Strong visuals, eye-catching product photography, clear branding, videos, and interactive hotspots can make a huge difference in encouraging buyers to stop and explore your booth.

Before the show begins, make sure to test your booth experience on both desktop and mobile to ensure everything runs smoothly.

3. Promote Your Presence Before & During the Show

To see the most engagement with your booth, begin promoting your participation several weeks before the event starts.

Use platforms like:

• LinkedIn

• Instagram

• TikTok

• Email newsletters

• Your website

We’ve found LinkedIn to be especially effective for reaching retail buyers and wholesale decision-makers.

During the event itself:

• Post live updates

• Share launches and product highlights

• Send newsletters reminding buyers to visit your booth

• Consider paid social campaigns to drive additional traffic

Your booth will also have its own unique URL, making it easy to direct buyers straight to your booth from social posts, email campaigns, and direct messages.

And don’t forget — XpoFairs regularly showcases exhibitors across our social media channels, so send us your latest product photos, videos, and updates for opportunities to be featured.

4. Use Your Booth as a Digital Sales Tool

Your booth shouldn’t just display products — it should help generate real conversations, enquiries, and sales opportunities.

Think of your booth as an interactive online showroom rather than a static catalogue.

As David Little from Cheeky Legends explains:

The most successful exhibitors:

• Use downloadable catalogues

• Include product videos and hotspots

• Make contact information easy to access

• Respond quickly to buyer enquiries

And the value of your booth is not limited to the show itself.

Outside of the show, you can use your booth as an interactive digital showroom during Zoom calls, client meetings, and sales presentations — creating a far more engaging experience than a traditional PDF or slideshow.

5. Follow Up After the Event

One of the biggest opportunities comes after the show ends.

Through your exhibitor backend, you’ll be able to download and manage your leads, making it easy to reconnect with buyers, continue conversations, and build long-term business relationships.

A fast, professional follow-up can often make the difference between a missed opportunity and a long-term customer.

Online trade shows are changing the way brands connect with buyers — making sourcing more accessible, flexible, and global than ever before.

At Gift Fair UK, the exhibitors who see the best results are usually the ones who prepare early, stay active throughout the event, and continue building relationships long after the show ends.

We look forward to seeing your brand at the next edition. 👀